Unlock Thailand: First-Mover Opportunity for Swiss & Liechtenstein Companies
The Royal Thai Embassy in Bern, together with Switzerland Global Enterprise (S-GE) and the Swiss–Asians Chamber of Commerce, proudly presents “Unlock Thailand: First-Mover Opportunity for Swiss & Liechtenstein Companies”
EFTA countries, including Switzerland and Liechtenstein, are the first European countries to sign a Free Trade Agreement (FTA) with Thailand, giving their companies a unique first-mover advantage in one of Southeast Asia’s most dynamic economies.
Join us for Unlock Thailand to learn how to turn the EFTA–Thailand FTA into concrete business advantages, hear on-the-ground insights, and connect with experts and peers.
✅ Date: 22 September 2025 (Mon), 16:00–19:00
✅ Location: Switzerland Global Enterprise, Stampfenbachstrasse 85, 8006 Zürich
⚠️ Language: English
⚠️ Cost: Free of charge (registration required)
✅ Registration deadline: 21 September 2025, 12:00
Program Highlights:
Introduction to the EFTA-Thailand Free Trade Agreement
Investment Opportunities (Pornranee Nitcharunkul, Deputy Director of Thailand Board of Investment (BOI), Frankfurt)
Navigating the EFTA Thailand FTA: What are the benefits and opportunities for Swiss companies? (Mr. Jari Hietala, Managing Partner Asian Insiders)
What should I expect in Thailand? (Dr Cholachit Vorawangso Virakul, Assistant Secretary General of the Eastern Economic Corridor Office of Thailand (EECO))
Panel discussion + Networking Apéro
